Marketing is Tough
If you’re a craft brewer, you’re spending all your time and energy brewing the best possible beer. Because of smaller marketing budgets, microbrewers have a huge hurdle to climb because of the difficulty in out marketing the mega conglomerates in the beer industry. The increasing popularity of beer festivals and beer tastings gives smaller brewers an opportunity to get their beers in the hands of beer drinkers that they wouldn’t otherwise be able to reach. Pouring at these events is only the first step though. You need to get more people to your booth and you need to make sure that they remember your brewery. Breweries use marketing material behind the booth, but it still doesn’t leave enough of an impression. How often have you been at a brewery tasting and overheard someone saying, “What’s the name of this beer again?”
Cover Your Cooler. Market Your Beer.
There are two keys to success at a beer festival. The first is making sure your booth stands out and attracts attention so more people try your beer. The second is to make sure that anyone who tries your beer remembers you and your brewery and becomes a long term customers instead of just a one time taster.
If there are 5, 10, or 50 other breweries at a tasting, you need to stand out and attract more people to your booth so that they have the chance to try your beers. If you see 3 brewery booths and they all look roughly the same with large jockey box coolers and signs behind them, how will you decide which one you want to try? Appearance and first impressions have a huge impact on how people make decisions. That means the way you present your brewery has major implications for how successful you’ll be at tastings and festivals. If you present a clean, professional appearance then people will unconsciously assume that you show the same care and professionalism in brewing. While it’s effective to use signs in front of the table and behind the booth, you’re going to get lost in the crowd of all the other breweries. Using jockey box covers with your brewery’s custom logo gives you the advantage of presenting a clean and professional appearance that will attract more people to your booth and give you more opportunities to introduce new people to your beer.
Have you noticed where people’s eyes are when they are in front of your booth? They’re almost always staring at you while you’re pouring the beer. Don’t waste that opportunity by having them stare at a plain cooler. Use a jockey box cover to draw their eyes and cement your brewery’s name and image in their mind at the same time that they’re sampling.
According to small business strategist Rhonda Abrams, “A graphic image not only gives you a more polished appearance, it actually helps customers recall your company’s name. When they see a graphic representation — your logo — as well as hear or see a verbal representation — your name — they use more parts of their brain to process information. By combining words and images, you make it easier for customers to remember you.” Our jockey box covers come customized with your logo on the front panel so your brewery makes a lasting impression.
Extremely Durable, Easily Portable
Our jockey box covers are durable and portable. They set up in less than a minute and collapse easily for storage and transportation. This means it’s easy to set up and move around to different venues and you don’t have to worry about it getting damaged when you’re moving equipment We know as craft brewers that you’ve got lots of equipment and it needs to last. Our jockey box covers are made of brushed aluminum panels with wood panneling on top.
Run with the Big Dogs
Major breweries aren’t shy about promoting their brand like crazy. In fact, they take painstaking effort to make sure their products are remembered. Why? Because they know it’s so important. They know they have to make an impression that sticks in their customers’ minds. Major breweries know that when customers are are browsing through dozens of options at restaurants, pubs, or other vendors, branding has an enormous on purchasing decisions. While it can be difficult for smaller breweries to do this on the same scale as major brands, it’s essential that you harness this same strategy and leverage to grow your own brewery.
A Jockey Box Cover lets you Stand Out and Be Remembered
Our jockey box cover is specifically designed to suit the needs of small craft brewers. It’s portable and durable to hold up to the wear and tear of running a brewery. More importantly, it’s designed to help you grow your brewery by drawing in more customers and turning them into customers for life. A jockey box cover makes you stand out to your customers. It reflects the care and effort you put into your brewery. Perhaps most importantly, it makes them remember your brewery so you turn a one-time taster into a lifetime customer. We want you to start making a lasting impression on your customers.