The food and beverage industry has been abuzz with the growing popularity of Tequila. Some have even asked if Tequila is the new Vodka with it’s growing popularity among Hollywood A-listers.
If you’re looking to expand you’re Tequila offerings, we’ve come across a rapidly growing premium Tequila that you should take a look at.
Pura Vida was founded in 2009 by world-traveling, Texan businessman, Stewart Skloss. Skloss had been living in the former Soviet Union and Middle East and was ready to get back to his Texan roots. What better way than to get into the Tequila business?
He partnered with Feliciano Vivanco, a Mexican agave farmer whose family has been farming agave for nearly a century, to produce Pura Vida Tequila. Pura Vida launched in 2009 and has been garnering acclaim ever since, including a “Best of the Best Award” in 2012 from Tequila.net. Legendary ZZ Top guitarist Billy Gibbons pronounced it “the best damn tequila you’ve ever tasted.” He proceeded to put his money where his mouth was and decided to invest and promote Pura Vida.
Pura Vida is a line of three ultra premium Tequilas: the Silver, the Gold (reposado), and the Anejo. They’ve been described as having a “bouquet of floral and spice elements.” All three have been praised for their quality and value with the Gold and Anejo in particular being considered must-trys.
If you’re hopping on the Tequila bandwagon (you should be), Pura Vida looks to be an excellent way to expand your Tequila offerings and offer a top of the line tequila at a price point that provides great value.
Here’s a couple of our favorite recipes for Pura Vida:
The Pura Rida Vita
1.5 oz Pura Vida Gold tequila
3 oz fresh lime juice
1 oz sweetened lime juice
3 oz triple sec (orange-flavored liqueur)
ice cubes
1 lime, cut into wedges
rimming salt
Shake the lime juice, tequila, and triple sec with ice until the shaker is frosty. Coat the rim of each glass in lime juice and dip in salt before filling it with ice. Strain the cocktail into each glass. Garnish with a lime wedge.
Pancho Villa
1.5 oz Pura Vida Gold Tequila
½ Cup Bloody Mary Mix
2 Teaspoons Fresh Squeezed Lemon Juice
Worcestershire, Tabasco, and Horseradish to Taste
1 Celery Stick
1 Lemon Wedge
Shake the worcestershire, tabasco, horseradish, bloody mary mix and Pura Vida Gold Tequila in a shaker with ice. Shake 3-5 seconds and pour into a highball glass. Garnish with celery and lemon
