Craft Beer

How To Setup a Jockey Box & Tap a Keg

 On the back of the housing, fasten 5/16″ drain hose to drain faucet using a flat-head screwdriver and stainless steel hose clamp.  On the back of the housing, fasten 5/16″ vinyl beer line to the 5/16″ stainless steel tailpiece. Do not overtighten.  Fasten 5/16″ jumper line with hardware to the threaded bottom of the coupler. […]

Oktoberfest is here! Time to Drink Some Craft Beer

It’s finally here! Well….technically Oktoberfest actually starts in September but we are coming up on the official anniversary date marking the 206th Oktoberfest. The first Oktoberfest was held on October 12th, 1810 in Munich Germany to celebrate the wedding of  Prince Ludwig and Princess Therese. Today, the Oktoberfest in Munich is the largest festival in the […]

Craft Beer Marketing

Craft Beer – The Guide to Beer Festival Marketing

The craft beer movement is continuing to grow at a breakneck pace. According to The Brewers Association, this is almost certainly the first time the United States has crossed the 4,000 brewery barrier since the 1870s. The rate at which new breweries are opening is only accelerating with even more predicted to open their doors […]

The Secret Ingrethe-secret-ingredient-to-craftbeer-success

Why Your “WHY” Is The Secret Ingredient to Craft Beer Success (and How to Do It Right)

Craft Beer is an increasingly competitive market. We’ve all heard the stats – over 2,400 breweries in the U.S and growing quickly. In 2013 we’re seeing more than 1 new brewery open its doors EVERY SINGLE day. Though craft beer’s portion of the overall market is certainly growing, it’s still only around 10% in dollar […]

The Four Essentials to Effective Craft Beer Marketing

As a craft brewer, marketing is one of your biggest challenges. I’m betting that, like almost all craft brewers, you didn’t get into this business because you were passionate about marketing. You got into this business because you’re passionate about brewing the best beer on Earth. (Good news though, this is step 1 to any […]