Most bars under utilize their back bars. A back bar is not only a place to store drinks, it also is a highly effective way to advertise your products. From Nancy Hadley on Nightlclub.com:
What does a customer see first when he/she walks through your front door? If the brightest and most interesting items are refrigeration coolers and video games then you are missing an opportunity to advertise your most important products – beverages.
We’d highly recommend that you read the full article on how to sell more products through clever back bar design (including pictures) here.
Speaking of cool back bar designs, here at the Portable Bar Company we’re getting ready to launch our latest product, the portable back bar within the next few months. It features eye grabbing LED lighting and full color printed panels.