How Event Marketing at Summer Festivals Can Boost Your Business

Standard Portable Bar with Black Frame and Tito's Vodka Graphics

What better way to showcase your business than with a professional portable bar in a fun and relaxed atmosphere?Get the party going anywhere!

Are Summer Festivals a Good Fit for Your Business?

Does your business benefit from local clients? If the answer is yes, event marketing at local summer events like fairs, carnivals, food & beverage festivals, charity events, regional trade shows, and outdoor concerts can be beneficial. Regularly interacting in the relevant marketplace can provide the perfect opportunity to draw attention to your business and gain new customers. Not to mention, events are an exciting way for you and your employees to advertise your business while mingling with prospective customers.

Portable Flash Bar Poolside Cocktail Masters.In certain instances, the type of event that suits your business will be clear. For example, a food & beverage festival is a great way to market your restaurant or brewery. In other instances, you may need to do a little more investigating into an event’s participants to find out if they fit into your target market. Event organizers can help you gather this information. Try to ask all the questions you can get event organizers to answer that is relevant to your business’s success. Another simple recommendation is to ask your existing customers what events they attend and what they find relevant. Be specific. Ask if attendees would be likely to purchase. In addition to being in the right place for new customers, you may strengthen your bond with existing clients by being where they are doing business as well.

Once you have decided which type of event you want to promote your business at, find out exactly what you are allowed to do at the event as far as promotions and if the cost of event marketing fits into your budget. For example, can you bring your own portable booth to the event to sell your products? Having an idea of what you get in exchange for registration, along with any restrictions on your activities, can be useful when planning event marketing. Printing many flyers for an event only to find out at the event that it is paperless and not allowing flyer promotion, would be quite frustrating. For tips on how to make your booth stand out, check out this past blog about just that!

Portable Bars are Perfect for Summer Festivals

Up your outdoor festival game with a fully portable, customizable bar. The Portable Bar Company has a wide variety of professional portable bars for you to choose from. Our mobile stations have been featured at outdoor events all over the nation. Regardless of your needs, we have you covered! Look at this example of our team at an event assembling a corner unit modular Flash Bar. Also, all our folding bars come with wheels or we’ve got you covered with road cases to get you in and out of an event with ease.

All of our mobile bars are designed with easy transport in mind. They are both durable and convenient. Aside from that, they are extremely Standard Portable Bar with Black Frame and Tito's Vodka Graphicseye-catching! Outshine your competition with a bar that screams professionalism and quality branding with our custom printed panel options. We have just about any panel style and design available to customize your booth with your theme. Any time you decide you want to change the look, we make it easy with our interchangeable panels. If you want to brand your portable bar for an event, these sliding panels make it easy to add your new signage within seconds. They slide in and out very similar to a picture frame. (For other tips on how to stand out at an event, read our past blog)

We also have bar equipment to complete bar setup for your next summer outdoor event. If you plan on serving ice cold keg beer, you really should check out our popular stainless steel Jockey Box. These are a great way to serve ice cold beer on tap anywhere. Jockey box coolers allow you to distribute keg beer anywhere, without the need for electricity. The Jockey Box full system comes with Co2 tank and regulator which regulates CO2 for dispensing and chilling beer. The jockey box is simple, just fill the coil space with ice and water, a hassle-free way to serve ice cold beer all day.

Summer Outdoor Festivals Worth Checking Out

Here are a few San Diego summer festivities that could be lucrative marketing events for your business:

    • Natural Wine Festival – Immerse yourself in the exciting world of natural wine, made without chemical additives and with a focus on sustainable practices. 🌎🍇
    • San Diego Beer and Wine Fest – Experience the best of San Diego’s thriving craft beverage scene with a day of unlimited tastings, delicious food, and live entertainment 🍷🌴
    • La Mesa Oktoberfest September 29–October 1 Indulge in authentic German cuisine, beer, and entertainment! 🍺🎶
    • Encinitas Oktoberfest September 24 an unforgettable day of authentic German culture, delicious food, lively entertainment, and more than 200 vendors. 🥨🍺
    • Carlsbad Oktoberfest October 7  Prost to Carlsbad Oktoberfest! 🍺🥳 Raise your steins and join the fun hosted by the Carlsbad Rotary Club

For resourceful business owners, summer outdoor events can be a way to gather new product interests and sales, not to mention – having a little fun in the sun, too. If you know of an event you would like us to add to the list, please email and we will review your event and add it to the list. Thank you!