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How Event Marketing at Summer Festivals Can Boost Your Business

Standard Portable Bar with Black Frame and Tito's Vodka Graphics

While the season is coming to an end, there are still plenty of end-of-summer festivals going on. What better way to showcase your business than with a professional portable bar in a fun and relaxed atmosphere?Get the party going anywhere!

Are Summer Festivals a Good Fit for Your Business?

Does your business benefit from local clients? If the answer is yes, event marketing at local summer events like fairs, carnivals, food & beverage festivals, charity events, regional trade shows and outdoor concerts can be beneficial. Regularly interacting in the relevant market place can provide the perfect opportunity to draw attention to your business and gain new customers. Not to mention, events are an exciting way for you and your employees to advertise your business while mingling with prospective customers.

Portable Flash Bar Poolside Cocktail Masters.In certain instances, the type of event that suits your business will be clear. For example, a food & beverage festival is a great way to market your restaurant or brewery. In other instances, you may need to do a little more investigating into an event’s participants to find out if they fit into your target market. Event organizers can help you gather this information. Try to ask all the questions you can get event organizers to answer that are relevant to your business’s success. Another simple recommendation is to ask your existing customers what events they attend and what they find relevant. Be specific. Ask if they feel other like customers will be there and if the market of attendees would be likely to purchase. In addition to being in the right place for new customers, you may strengthen your bond with existing clients by being where they are doing business as well.

Once you have decided which type event you want to promote your business at, find out exactly what you are allowed to do at the event as far as promotions and if the cost of event marketing fits into your budget. For example, can you bring your own portable booth to the event to sell your products? Having an idea of what you get in exchange for registration, along with any restrictions on your activities, can be useful when planning event marketing. Printing many flyers for an event only to find out at the event that it is paperless and not allowing flyer promotion, would be quite frustrating. For tips on how to make your booth stand out, check out this past blog about just that!

Portable Bars are Perfect for Summer Festivals

Up your outdoor festival game with a fully portable, customizable bar. The Portable Bar Company has a wide variety of professional portable bars for you to choose from. Our mobile stations have been featured at outdoor events all over the nation. Regardless of your needs, we have you covered! Have a look at this example of our team at an event assembling a corner unit modular Flash Bar. Also, all our folding bars come with wheels or we’ve got you covered with road cases to get you in and out of an event with ease.

All of our mobile bars are designed with easy transport in mind. They are both durable and convenient. Aside from that, they are extremely Standard Portable Bar with Black Frame and Tito's Vodka Graphicseye-catching! Outshine your competition with a bar that screams professionalism and quality branding with our custom printed panel options. We have just about any panel style and design available to customize your booth with your theme. Any time you decide you want to change the look, we make it easy with our interchangeable panels. If you want to brand your portable bar for an event, these sliding panels make it easy to add your new signage within seconds. They slide in and out very similar to a picture frame. (For other tips on how to stand out at an event, read our past blog)

We also have bar equipment to complete bar setup for your next summer outdoor event. If you plan on serving ice cold keg beer, you really should check out our popular stainless steel Jockey Box. These are a great way to serve ice cold beer on tap anywhere. Jockey box coolers allow you to distribute keg beer anywhere, without the need for electricity. The Jockey Box full system comes with Co2 tank and regulator which regulates CO2 for dispensing and chilling beer. The jockey box is simple, just fill the coil space with ice and water, a hassle-free way to serve ice cold beer all day.

Summer Outdoor Festivals Worth Checking Out

Our customers have had great results over the past few months using area events to promote their businesses. The Natural Wine Festival in San Diego this past July was huge success and the San Diego Beer and Wine Fest at the beginning of August was just as fruitful for many.

Here are a few remaining end-of-summer festivities that could be a lucrative marketing event for your business:

  • San Diego Oktoberfests include an entire month of festivities around the San Diego area.
    • Oktoberfest in El Cajon Sept 28 – Oct 7th enjoy authentic German food, German beers and liquors, and traditional folk dancing.
    • La Mesa Oktoberfest Sept 28 – 30th  features hundreds of exhibitors, family activities, German food, music, dancing, games and beer.
    • Encinitas Oktoberfest Sept 30th featuring live music, Bavarian dancers, German fare and drink, a craft fair and more than 200 vendors.
    • Carlsbad Oktoberfest Oct 6th  hosted by the Carlsbad Rotary Club, attracts thousands of people to enjoy German food and beer, live music, and entertainment for families.
    • Ocean Beach Oktoberfest Oct 12-13th an annual unique SoCal salute to the celebration of German culture and fun that will have plenty of fun, food and beer.

For resourceful business owners, summer outdoor events can be a way to gather new product interests and sales, not to mention – having a little fun in the sun, too. If you know of an event you would like us to add to the list, please email Russell@ThePortableBarCompany.com and we will review your event and add it to the list. Thank you!