As a craft brewer, marketing is one of your biggest challenges. I’m betting that, like almost all craft brewers, you didn’t get into this business because you were passionate about marketing. You got into this business because you’re passionate about brewing the best beer on Earth. (Good news though, this is step 1 to any […]
Observing caterers and mobile bartenders, I’ve seen that one of the biggest opportunities that many of you have is understanding the concept of lifetime value of a customer. When most people think about how much they can afford to spend to acquire a customer, or how much a customer is worth to them, they usually […]
As anyone in a service industry knows, better customer service means happier customers that are more likely to come back and do business with you again. You need people to have a great time at your event so that they’re more likely to work with you on their next event. It’s not fair that people […]
Whether you’re running a promotion, launching a new product, or catering a wedding, having a light up bar that draws attention is an effective way for you to differentiate yourself. A Lighted Bar! Lighting draws the eye and directs the viewer’s attention. We can’t help but look at the brightest spot in a room! Lighted mobile […]
With summer in full swing, your guests are hitting the pool during the day. They want to get outside and soak up the rays. Why not take advantage of it to increase food and beverage sales by providing food and bar service to guests lounging poolside during the daytime? At night your poolside bar can […]
On the face of it, you wouldn’t think there would be many uses of portable bars for restaurants, and for day to day business you would be right. Your restaurant is probalby offering full table service or it has a separate bar area already. The only problem with the day to day business is that […]
What makes most people consider an event successful? I think for most people, it isn’t the food or the decor (though of course these are likewise important), but the people. Did they meet someone new that could make a big impact on their life or business? That’s something that will lodge an event in their […]
If you’re in the food and beverage industry, be it as a restaurant owner or Food and Beverage Director, it’s essential that you constantly evaluate and update your offerings to match what you customers are demanding. A recent article in Bloomberg’s Businessweek highlighted major brewer’s increasing belief – and more convincingly, investment – that cider […]
The world’s favorite season is the spring. All things seem possible in May.” – Edwin Way Teale May Ushers In the Spring Season Mother’s Day, Memorial Day, Cinco de Mayo, and International Nurses Day all fall in May. It’s Drinking Water Month so you could just sit in the spring sunshine and sip water […]
If you’re working a lot of different venues or special events, you’re probably using a fold-out table with a table cloth or maybe a banner for advertising on top and a little display of the products you have available. You’ve probably made this look pretty good. I’m usually impressed by what people are able to do […]
While standard wine and beer bars are great for the host because they are easier on budget, a party is also time for a little fun. You can have the best of both worlds by offering clients speciality cocktail drinks as an add-on to a standard beer and wine bar. Guests are entertained, costs are […]
Do you ever find yourself second guessing whether you’ve set everything up properly before an event? I’m constantly second guessing myself just walking out of my apartment in the morning. This morning I got half way to work before I realized I left my laptop at home! Short of my own noggin, there’s not much […]